In the warmer summer months, we inevitably find ourselves showering a tad more often than usual to beat the heat. While sudsy shampoos seem to work better at cleaning the scalp (and also work up into a nice lather), in reality, they actually do more harm than good! This is due to the presence of sulfates, the foaming agent found in countless hair care products can aggravate scalps and damage hair fiber. Healthy hair becomes dry causing hair colour to become dull, hair fibers also become weak from lack of natural essential oils and eventually break. Sulfates can also irritate sensitive scalps that are susceptible to flaking and dryness, causing itchiness and scalp acne.
In response to this, L’Oréal Paris Hair Expertise Laboratories have developed a new high-quality range of hair products with a 100% sulfate-free ingredient list – The Hair Expertise range consisting of 4 franchises specifically formulated for every hair type to ensure beautiful hair without chemical harshness:
1. EverSleek (to smooth frizzy hair without the heavy additions)
EverSleek Intense Smoothing Shampoo (SGD$14.90)
EverSleek Intense Smoothing Conditioner (SGD$14.90)
EverSleek Intense Smoothing Deep Conditioner (SGD$17.90)
EverSleek Nourishing Creme Serum (SGD$19.90)
2. EverPure (to protect coloured hair for a longer-lasting colour and a healthier scalp)
EverPure Moisture Shampoo (SGD$14.90)
EverPure Moisture Conditioner (SGD$14.90)
EverPure Moisture Deep Restorative Masque (SGD$17.90)
EverPure Moisture Leave-In Conditioner (SGD$19.90)
3. EverStrong (to strengthen weak hair and reduce hair loss)
EverStrong Hydrate Shampoo (SGD$14.90)
EverStrong Hydrate Conditioner (SGD$14.90)
EverStrong Deep Replenishing Masque (SGD$17.90)
EverStrong Overnight Repair Leave-on Treatment (SGD$21.90)
4. EverCreme (to nourish and restore lost moisture to dry hair)
EverCreme Nourishing Shampoo (SGD$14.90)
EverCreme Nourishing Conditioner (SGD$14.90)
EverCreme Nourishing Leave-In Spray (SGD$19.90)
EverCreme Deep Nourishing Masque (SGD$17.90)
EverCreme Cleansing Conditioner (SGD$16.90)
With prices ranging from SGD$14.90 – $21.90, this affordable line of hair care products will change your haircare routine for the better (while still being easy on the wallet!).
Eager to try them out yet? From mid June 2013 to July 2013, join L’Oréal Paris Hair Expertise in its Sulfate-Free revolution by trading in any of the bottled hair care products that contains sulfate for a 59ml bottle of L’Oréal Paris Hair Expertise shampoo and conditioner at selected retail outlets.
In the meantime, don’t forget to watch this space for a review on them coming up soon!