Beauty Articles & Reviews

Blueprint 2013 Highlights

I am almost embarrassed to admit, that after all these years working closely with the fashion industry, that I finally attended Blueprint for the first time. And it wouldn’t have happened if not for an invite from Spa Esprit Group, who are the official beauty and F&B people for this event. Here are some of the highlights from today:

Guests started the day right and kept their tummies full with yummy pastries from Tiong Bahru Bakery. I had a Chicken Yuzu Bun from Broadcast HQ which was serving up their signature Buns.

blueprint tiong bahru bakery

Spa Esprit, Browhaus & Strip also set up a row of tents with a picnic theme and are offering mini services to all visitors at Blueprint.

$10 gets you either a Brow thread & tweeze by Browhaus, or an Underarm wax by Strip, or a 10 mins Neck & Shoulder massage by Spa Esprit.

I had the 10 minute shoulder massage, and boy, was therapist Hadiana really good. She’s the one standing in the photo below, and I was told she’s the top masseuse at House.

blueprint spa esprit tents

You can also create your own blend of aromatherapy shower gels for $35, or choose from Spa Esprit’s signature blends

spa esprit oils

Finally, unleash your inner designer and create your own gift bag to bring your personalised shower gel back

spa esprit gift

Once I was all prepped with bites and beauty treats, I moved on to check out some of the designers.

First stop: MILS

Designer Sunny Lim talked me through the sneak preview of his S/S ’14 collection which he will show in Paris next month. This collection is inspired by the light artist Olafur Eliasson and also incorporates Swarovski elements into some pieces.


He shows me his favourite piece which has the iron-on crystals peeking out through the collar.


Next, I discovered Head of State Millinery, a Singapore-designed and Phillipines-made headwear company.


They showed me their cute boater hats which they say are a hit now especially with The Great Gatsby opening in cinemas


heads of state millinery

I found myself caught in the accessories section (danger danger! If I return this weekend I’ll part with a chunk of my savings) and met the boys from Protest Design Co., a cool leather & metal accessories line from Hong Kong.


The leather and aluminium mix lends a laid back, masculine vibe to men’s accessories.



The next label I checked out was the UK-HK label Aly & Rachelle, and designer Christine talked me through her super wearable clothes.

She showed me this day-to-night silk dress as well as her other designs, which were light and pretty for our climate.

aly and rachelle designer christine

I saw dresses which would be great for work as well as cocktails and special occasions. Best thing is, it’s all available online and there’s free shipping! Sweet. IMG_3945

Edge of Ember was next. Founded and designed by Singaporean Lynette Ong in 2012, this jewellery line is crafted in Cambodia and Nepal. She blends traditional artisan crafting with a contemporary touch. Some unique punky pieces stood out, and she also ships free worldwide. Nice.

edge of ember blueprint

edge of ember

edge of ember earrings

Now, it gets exciting.
I ran into Tricia Kim from Nagicia, a line of gorgeous jewellery and bags made in Bali. I knew Tricia loooong time ago, when I modelled for a photoshoot in Bali. I had been following her updates on social media about their new bag line, and I finally saw it. Beautiful snake skin (everything is about snake right now!) in a multitude of colours for every personality and occasion.



One of my favourites, an colourful snake skin ipad case with the infinity snake. nagicia

Her jewellery brings inspiration from her travels: she explained the bamboo texture on the infinity snake she designed was from corals she saw in Flores Island.

nagicia necklace

nagicia bags

Coming up soon, we are giving away a gorgeous necklace curtesy of the ladies at Nagicia! Check back here for more.

Back on home ground, I spotted a quiet little booth with jewellery from Saught. A Singaporean brand which aims to help Cambodians, this social enterprise creates Jewellery from the metal from war remnants. The designs I saw were done by Singaporean students from Temasek poly, but they were all crafted in Cambodia. I like the vision they have and hope they’ll get more future support too.

saught jewellery

saught jewellery

saught jewellery

saught jewellery

Ending off my trip to blueprint was a final visit to the Mash Up booth, with clothes as equally expressive and youthful as the three designers themselves.

mash up


Mash-Up’s postcards which my assistant Belinda Betz worked on for their photoshoot makeup.

mash up

That was a pretty exciting day and it’s not over yet. Tomorrow is day 2 of the trade-only Blueprint event, and then this weekend, it’s open to public as the Blueprint Emporium, where you can check out all these cool designers and more, as well as purchase the fashion. Don’t forget to check out the Spa Esprit beauty treats and Tiong Bahru Bakery munchies there too.

All visitors can also get these special deal vouchers from the Spa Esprit Group:

Spa Esprit – $60 Voucher with $120 credits

Browhaus – $10 Voucher with $20 credits

$300 Brow Resurrection Trial (this is the natural version, price w/out GST, so actual selling price is $321.

Strip – $30 Voucher with $60 credits

$28 IPL Underarm
$58 IPL Brazilian or Boyzilian
$58 IPL Half Leg (Bottom)

Details & opening times:

Level 3, The Pit Building
1 Republic Boulevard,
Singapore 038975

Tradeshow opening times: 16-17 May 2013, 10am – 6pm (for trade only)
Emporium opening times: 18-19 May 2013, 11am – 8pm (for public, free admission)

One thought on “Blueprint 2013 Highlights

  1. Pingback: June Giveaway: Nagicia Crystal Necklace | Beauty. Bikes.

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